Joiner works and surfs out of Manhattan Beach,Caifornia. He started his advertising career as an art director at Goodby, Silverstein - Partners in San Francisco, where he collaborated on highly-regarded work for Sega, Isuzu and the debut of the Got Milk? campaign.
Joiner rose to associate creative director/art director before initiating a leap into the great unknown of directing by co-founding Tool of North America. Combining memorable performancs from a wide range of actors with potent visual impact, Joiner had earned considerable attention and accolades for his work on DHL, MTV, Bud Light, Honda, Yahoo, Fox Sports, Lexus and Miller Lite, to name a few.